PRINT DESIGN ASSETS
in-house design deliverables created for People Power Press
OVERVIEW
People Power Press is Canada’s leading retailer for pinback button machines, supplies, and customized button merchandise. As small team, I am responsible for an array of daily operations beginning from customer acquisition all the way through to sending final products to the shipping department.
I also design in-house marketing collateral based on the pre-existing branding guidelines. The below is a collection of a handful of print materials I have designed for various departments of the button-making operation.
SCHOOL CATALOGUE
I designed this school catalogue from start to finish, from ideation phase, research, product photography, layout, etc. The catalogue is specifically tailored to a prime customer demographic: elementary school teachers and leaders of other child-focused institutions. The catalogue focuses on a few products popular with schools, and provides information about button making products, the ordering process, and project ideas for the classroom.
TRIFOLD BROCHURE
People Power Press’ Parties and Events department required a trifold brochure to promote their button making parties and workshops.
Some button party clients include Girl Guides of Canada, Seneca College, and the Toronto District School Board.
STOREFRONT SIGNAGE
This sidewalk sandwich board and open/close store sign designs are the final elements that were created for People Power Press. The goal of the storefront signage was to increase foot-traffic into the shop, and pique the interest of shoppers along Dundas West.
People Power Press added the gift shop aspect to their custom button operation years after they were already established, and this addition was confusing to some customers. This poster was a nod to the fact that it was not just a regular gift shop, but still the custom button manufacturer they have always been, only better.